Smirnoff Champions the Power of the Collective in New Global Brand Positioning "WE DO WE".
We Do We
McCann New York
In a world where we're constantly told to focus on ourselves, it's becoming more apparent that we're all yearning to be part of something bigger. At a time when the expression of 'you do you' has lost some of its shine and inclusivity is being challenged around the world, 'WE DO WE' is Smirnoff’s rallying cry to embrace the power of the collective.
This campaign is just the first of many activations that we are launching throughout this year and across 20+ markets with work ranging from social, OOH, digital, and TV.
So yeah, grab a cocktail and sit tight because there is more to come on this page.
CREATIVES
CCO: Shayne Millington & Pierre Lipton
ECD: Cristina Reina & Pete Johnson
GCD: Gui Racz & Lucas Casao
ACD: Camilla Ciappina, Daniel Trimarchi, Lucas Ribeiro & Alexandre Kazuo
Design team: Matt Van Leeuwen, Tom Grunwald & Jami Rubin
Design, Direction & Animation: ManvsMachine