With one signature, the president can send unjustly imprisoned people home.
The Pen to Right History
McCann New York
The Last Prisoner Project (LPP) is a national, nonpartisan nonprofit organization dedicated to cannabis criminal justice reform with the goal of releasing every last cannabis prisoner. They aim to end America’s policy of cannabis criminalization, as well as to repair the harms of this discriminatory and counterproductive crusade.
We created a pen. A pen that has been in the hands of those impacted by cannabis incarceration—fathers, sons, mothers, daughters, and friends.
They used it to write letters sharing their stories and advocating for their loved ones.
Now, we’re asking President Biden and U.S. Governors to use the very same pen to sign legislation that returns these prisoners back home.
The same pen that is detailing the trauma of cannabis incarceration can be used to end it.
The Pen & Binder
The Website
The Stories
CREATIVES
Shayne Millington – Co-Chief Creative Officer
Pierre Lipton – Co-Chief Creative Officer
Cristina Reina – EVP, Global Executive Creative Director & Head of Art NA
Pete Johnson – EVP, Global Executive Creative Director
Brad Soulas – SVP, Group Creative Director
Kristine Salm – SVP, Group Creative Director
Camilla Ciappina – Associate Creative Director
Dan Trimarchi – Associate Creative Director
Mook Phoungbut – Design Director
Chocho Han – Designer