B A C K G R O U N D

In a world that celebrates big achievements and associates the feeling of being rewarded to those big strides, successes and moments, we shed light on the value of everyday moments and the potential they have to become something even more rewarding. A campaign created to introduce the new Citi Rewards+ card, the only card that rounds up your points to the nearest 10 on every purchase. A card specifically designed to make even the small everyday moments feel more rewarding.

 

 


A G E N C Y

Publicis New York

 
 
 


u n c o n t a i n a b l e b i l l b o a r d

 
 
 


C R E A T I V E S

ECD: Jim Kotulka
Creative Directors: Slade Gil, Jason Gorman, Daniel Massih and Gary Lim
Copywriter: Alex Basak
Art Director: Camilla Ciappina
Production Studio: Harbor