B A C K G R O U N D
20 years has passed since the 1996 war of invasion against the aliens. And how they are back and strong. So are we.
A campaign created to promote the new Fox Films movie: Independence Day - Resurgence.
Using cutting edge WebGL, combined with Google Street View API and some potentially alien interactive magic, we brought the excitement of a full scale alien invasion directly to our user’s doorsteps - literally.
A website was developed to announce the invasion, so people can view the live status of their house and be aware of where the invasion is coming next.
A G E N C Y
LDC DDB and
C R E A T I V E S
Creative Director: Raphael Franzini
Copywriter: Rafael Lopes
Art Director: Camilla Ciappina
Executive / Senior Producer: Ben McEvoy
Executive Creative Director: Adrian Belina
Creative Director: Kuba Bogancynski / Dirk Van Ginkel
Design: Isaac Leon
User Experience Design: Kaye Mao
Animation / Assets: Rune Entertainment
Technical Director: Aaron Morris
Lead Developer: Brendan Neufeld
Developers: Gauthier Pompougnac, Edan Kwon, Gregoire Divaret