B A C K G R O U N D

To communicate the glorious, everyday benefits of the Rewards+ Card, we need to talk to people as they lead their everyday lives. That’s where the contextual conveyer belt comes in. We created a series of videos that show big points on little things that are immediately recognizable in the context of people’s favorite TV shows and cultural events. When people searched for trailers, recaps or episode clips—as they do every day—they’ll see our videos before their content plays.

 


A G E N C Y

Publicis New York

 
 
 
 
 


C R E A T I V E S

ECD: Jim Kotulka
Copywriter: Alex Basak
Art Director: Camilla Ciappina
Production Studio: Harbor