B A C K G R O U N D
For Haribo, marshmallows aren't just marshmallows, it is also snowflakes or a snowman. A sour candy can become
a happy house or trees. In this campaign, we wanted to show that Haribo isn't just a candy, it's everything you want them to be.
R E C O G N I T I O N S
C R E A T I V E S
Copywriter: Charlotte Bent
Art Director: Camilla Ciappina & Gabriela Gonzalez